Google

These days, an internet company needs 3 things:

1. To reach the users

2. To understand the user needs

3. To provide your service to the users

When Tucoola started, we focused on developing the company's tech, product and concept.

As you all know, a few months ago we exposed Tucoola with partners like Zapak and ynet and about 3 months ago, we added a b2c strategy with the thought that a lot of users would like to come directly to Tucoola.com.

It was a smart move – more than 500,000 users will visit Tucoola in Q4, 2011!

These days, Tucoola is a poplar site in the united states, south America, Brazil, Russia and more countries all over the world.

And what is the connection to the headline "Google"?

It's easy! Google is the company that allows us to get to the user, to understand their needs and the monetization process in Tucoola.com.

As a "normal" user, I thought that Google is a great search engine and a good company.

As a guy that works to promote our great company on a daily basis, I was surprised to learn about other great services that Google provides.

Thanks to Google for helping us become a better company on a daily basis!

Localization

When you are a head of a company, you need to be aware of every nuance in your site.

Actually, the user analysis has become much more necessary and we are spending more time each month to deal with it – the goal is clear. We want you to be happy and satisfied with the product.

A few months ago, we learned that users from all over the world visited Tucoola.

To be specific, we are talking about users from 132 countries!

It has been clear from the first moment! We are going to translate the site and help you enjoy Tucoola even more. After all, a child wants to hear his favorite character in his own language.

But how can we do it? Tucoola's site contains thousands of words, a lot of audio material that needs dubbing.

The answer is simple – we just do it!

Less than 3 months have passed since we made the decision, and now Tucoola supports 6 languages!

English, Spanish, Portuguese, Chinese, Russian and Hebrew.

So it seems that most of the users can enjoy their native language and we promise that in the future more languages will be supported.

And like always, we promise to keep learning and to add new features that can improve your Visit at Tucoola.com.

Health

Health – one word which represents the most important thing in our life.

Each one of us knows it and most of us are being challenged with this issue, but all of us seem to forget the meaning of this important word after a while.

In the last blog, I wrote about our family's plans for the summer – As a lot of smart people said before in various versions "Life is what happens while you're busy making plans".

My cute daughter, broke her thigh :( - All of the plans we made were obviously cancelled and the past two weeks were very challenging.

Thank god, she is getting better from day to day and we hope to see her standing and walking again soon.

So health, dear friends, is the most important thing in the world, for all of us, everywhere, all of the time.

Wish you all health and good luck on the first day of kindergartens and schools.

Summer Time

It's summer time again!

Last summer, we had a 2.5 years old boy running around the house while his sister was less than 6 months old and the only things she needed were sleeping time and food.

This summer is different!

Our 3.5 years old knows exactly what he wants to do this summer – zoo, meeting specific friends, a family holiday, sleeping at the grandparents' house, etc.

The 1.5 years old girl knows as well – she wants to do whatever her brother does.

So now we have 2 active child that knows exactly what to do with their time and who need to arrange each request.

Some people think that it's an hard age but I prefer this stage, the child already knows what he wants to do with his time and with minor help, he knows how to manage it by his own.

Two weeks from now, we will start the race, and while some people afraid from the summer vacation, I find it as a great time to be together while changing the routine of our life.

One thing is not going to change in our routine – both of them will enjoy Tucoola on a daily basis :).

Are you a Tucoola user?

Are you a Tucoola user?

When you are working on a start-up company, you don't have a lot of time to think but you do have a lot of time to dream.

You dream when you try to fall asleep.

You dream when you are on a flight.

You dream when you take a shower.

What do you dream about? About the time that users will start using the product.

If you are a good dreamer, you can dream that a friend of a friend starts using your product, the guy from the store, the children from the kindergarten, etc.

So now, we are finally enjoying the reality – people are using Tucoola's product!

The mom from the kindergarten that told me that her child played yesterday, the mom from the bank told me that her girl is playing every day, the neighbor told me that his nephew just got a new Tucoola's awards, etc.

The dream is now reality! Now it's our turn to work hard (again :)) and to keep Tucoola fun and dynamic so every time our users come to visit, they will have the time of their life!

A New Version! Already?

As you all know, we have been working on Tucoola's product for more than two years.

Building a company with a small team is difficult and we have constantly found ourselves juggling between marketing activities, daily management, investors and a lot more.

The price of this activity is that you don't have time to see the whole picture at the end of each day.

I can mark each of the parameters in the company that has "paid the price" for this "life style".

The good news is that we are the internet generation and internet is fast!

Don't be confused :) I'll get to my point in a minute!

These days, we have a lot of tools to understand what is working well and what needs a final touch. The tools we have are easy to use and the required work can be done quickly (again, the internet generation).

A month ago we launched the Tucoola's Zone with our first partner. I met them a week ago and we examined the data we have collected and we understood together where we need to improve our product.

A week later a new version is already running :).

The funny thing is that we are already working on more issues that we found that need some "fine tuning".

Till then, I promise to check, test and collect any information that could, make you, our users happy and satisfied while you visit us :).

Launching Time

That’s it! We are now executing our strategy, after launching our first cooperation site with one of the biggest news portals in Israel.
The feeling that new users enter the site daily and can see a link to our product and enjoy it is great!
We started less than two weeks ago, and we already see users that enter on a daily basis and enjoy our product.
Children wake up and ask for Tucoola, parents can enjoy reports (basic reports for now, but soon they will be more).
This is the reason we are here and this is what we have been dreaming about more than two years.
So what's next? First of all, we are constantly working to improve the user experience and bring more content.
In addition, we have new partners with whom we are going to launch in the next few weeks.
Soon we will expose some new stuff – Ready?

Great Time For Us!

Dear friends,

These are great times for us!

After a long time under the radar and more than a year and a half of development, we are now "visible" – we serve children and parents, talk with potential partners, share our activity with the media and we are here to make our children's life better".

Our company has ongoing activities in various countries and it seems that our potential partners see in Tucoola what we have hoped they would and appreciate the differential we bring to the table.

We signed deals with our potential partners – general portals, parents portal and games portal.

We are going to launch the Tucoola's Zone with partners in Q2 and we have a lot of plans for the next coming months and a lot of great things for you.

Our team ןד so happy because we feel that everyone we are talk to these days understand the need of a product like the one we offer.

Today we have presented Tucoola in front of an audience of hundreds in New York and when we finished, people told us that they were going to use it with their children tonight. Actually, this is what we hear most of the time and this is the best feedback we can ask for.

It's hard to explain the happiness when we get an email from users that use our product and share with us their satisfaction.

Like always, we promise to become better and work hard to improve the product and keep our users happy.

One Wife, Two Kids & One Start-Up

As a start-up person you can imagine that I work a lot.

Actually, it never stops.

When I'm at work, there are a lot of missions to take care of.

When I'm with the children, there are a lot of thoughts (and sometimes some great ideas that appear while playing with them at Tucoola's site and other games.

When I'm with my wife, I share with her what's new with Tucoola and look for some advise.

And when I'm asleep (not a lot L), I dream about Tucoola.

This is how my life seem to be for almost 3 years.

It started when my son was born and now when we are about to launch the new version, he has become child.

He can tell us what he wants, how and when he wants it and the big bonus for me, he is part of our target market!

That’s it, three years of thoughts and more than a year and a half later Tucoola has become an official registered company, we are going to launch the new version, which we named – Tucoola's version 1.

It's not just us anymore. It involves partners worldwide with whom we are going to launch (some of them have a version in their own language).

So what's next? As you can imagine it's Tucoola version 1.1 and then 1.2 … mobile activity, social network, etc.

What more? Some quality time with my family that are the most important thing in the world.

So see you soon and don't forget, soon you will be able to enjoy some family time in front of the computer with your family :).